Intelligent, targeted and high-impact superyacht marketing is the active catalyst that ensures your yacht stands out from the crowd and achieves a successful sale. As the world’s leading experts in yacht marketing, Altinel’s approach is proactive and international in scope, using both proven promotional tools as well as innovative techniques.
The in-house marketing team at Altinel are specialists in luxury yacht marketing. With many years combined experience both in the industry and for other luxury brands they work closely with the brokers on each individual yacht to make sure that it is marketed effectively to the right audience. Based in both the Turkey and France, with specialists in PR, events organisation and digital marketing they can create a highly-targeted strategy for your yacht.
Your yacht will be advertised on the Altinel website as soon as we receive the photography for the vessel. The Altinel website features stunning large photos and videos of the yachts it offers for sale and is the highest ranked site on Google for keywords such as luxury yachts for sale, superyachts for sale and many more. The site attracts hundreds of thousands of visitors every year and is available on mobile devices too.
Within hours of the Central Agency agreement being signed we will develop personalised and targeted flyers which will be sent to potential buyers. Specialised flyers will also be sent out to the industry, ensuring the widest reach of potential buyers from around the world. Your yacht will also be advertised on numerous industry and specialised websites for yachts for sale to ensure maximum exposure. We also organise digital marketing campaigns on targeted sites, a highly effective and cost efficient way of reaching new audiences.
Central to our strategy is our strong presence at high-profile yachting events in established and new markets around the world. These events provide an excellent opportunity to exhibit your yacht to potential buyers first hand. Just some of the shows we regularly attend every year include: Monaco Yacht Show, Fort Lauderdale International Boat Show, Palm Beach International Boat Show, San Diego Boat show, Newport Beach Boat Show, Singapore Yacht Show and Palma Superyacht Show.
Good photography is key to marketing your yacht effectively. If professional photos of the yacht do not exist, we can assist with photoshoot of your yacht. The superyacht marketing team has worked with many leading photographers around the world and will ensure that we receive the best photos to promote the yacht and its facilities. These photos can then be used in brochures, electronic presentations, websites, advertising and at events around the world ensuring maximum visibility for your yacht.
Video is also becoming an increasingly useful tool to promote yachts, especially with the advancement of filming and production techniques allowing videos to be easily viewable online. Our team can organise a video shoot with an experienced superyacht videographer to create a
short video which can be sent to prospective buyers and exhibited on our website.